Most companies struggle to attract top talent, especially with fierce competition. A celebrated VTO policy will get you bonus points to get popular with the prospects; especially the millennials. Last year, Fortune published a poll showing that 18- to 34-year-olds were more likely to want to work for a company with a history of social activism.
Several researches and surveys have repeatedly highlighted the positive retention rates for companies that offer volunteering. It makes sense to come to work when you work for a philanthropic organization. Volunteering is a powerful tool to engage your workforce.
The same Forbes study also talks about how employees are four times more likely to talk about their volunteer efforts and the company. It doesn’t just create a positive employer brand but also impacts the business across the levels.