Recruiting or hiring in 2025 isn’t what it used to be. Whether you’re running a growing SME in Quezon City or managing a nationwide logistics team from Cebu, one thing is clear: the way you attract talent matters.
But here’s the question: Should you post job openings on social media or stick to job portals like JobStreet or Kalibrr? Let’s unpack the pros, cons, and what works best in the Philippine setting.
Social Media: Fast, Flexible, and a Magnet for Gen Z
Social media like X (Twitter), Instagram, and especially Facebook, has quickly become a favorite among Filipino HR professionals, especially for frontline and casual roles. Whether it’s hiring baristas, warehouse staff, or even junior creatives, Facebook Jobs or posts in community groups get massive traction.
Why it works:
- Perfect for casual and part-time jobs: Young professionals, students, and freelancers scroll through Facebook more often than job sites.
- Reach passive candidates: Some of your best applicants might not be actively job hunting—but they’ll see your post while scrolling.
- Great for branding: You can show off your fun office vibe or company events to attract culture-driven talent.
- Budget-friendly: Post for free or boost for a small fee. Very startup-friendly!
But take note: while the reach is big, you’ll often have to sift through more unqualified applicants. Also, applications may come in as messages or comments, which can get messy if not managed well.
Job Portals: Structured and Targeted
For hiring more specialized or senior roles, job portals still win. Platforms like JobStreet, Kalibrr, and Indeed offer structured application processes, filtering tools, and often higher-quality leads.
Why it works:
- Serious applicants only: Jobseekers here are usually actively looking and more prepared.
- Easy to manage applications: You get resumes, cover letters, and even assessments—all in one dashboard.
- Best for technical and professional roles: Great for hiring accountants, engineers, HR professionals, and team leads.
The trade-off? It’s often more expensive than social media, and the platform environment feels more “corporate,” which may not appeal to younger candidates looking for more casual or flexible work.
What’s the Best Hiring Strategy?
In today’s Philippine job market, the best strategy is not to choose one or the other—but to combine both.
- Use Facebook or Instagram when hiring for volume-based roles, part-time jobs, or when showcasing company culture to attract younger workers.
- Use JobStreet or Kalibrr for professional and high-skill positions where filtering, screening, and analytics are more critical.
This blended approach allows your company to reach candidates across all types of roles and platforms.
What’s Next After Hiring?
Finding the right people is only half the battle. Once you’ve hired your new team—whether from Facebook, JobStreet, or both—the next challenge is managing them effectively.
From tracking attendance and setting shifts to processing payroll and monitoring performance, doing everything manually just doesn’t cut it anymore.
The next step? Equip your business with HRMLabs to manage everything in one place.
It’s your all-in-one HR and payroll solution built for modern Philippine businesses. With integrated features like attendance monitoring, smart scheduling, leave tracking, and automatic payroll calculations, HRMLabs gives you complete control—all in one dashboard.
Even better? It’s scalable and available across Southeast Asia—including the Philippines, Singapore, Indonesia, Malaysia, and Vietnam—perfect for businesses with regional teams or expansion plans.
So once you’ve found the right people, let HRMLabs help you manage, grow, and keep them.