In the Philippines, where digital adoption is on the rise and the job market is becoming increasingly competitive, LinkedIn has emerged as a go-to platform for recruiters. But here’s the truth—just posting a job isn’t enough anymore. With thousands of job listings and even more candidates vying for attention, you need to be more strategic if you want to attract and hire the right people.
Whether you’re hiring for a fast-growing startup in Makati, a BPO in Cebu, or a regional office in Davao, here’s how to make the most out of LinkedIn for your recruitment efforts.
Optimize Your Company Page
Your company’s LinkedIn page isn’t just a formality—it’s your digital employer brand. Candidates in the Philippines often check out a company’s profile before applying.
Make sure to:
- Use a clear logo and banner image that reflects your brand
- Write a compelling “About” section that explains what your company does and what it stands for
- Share regular updates—highlight employee stories, CSR efforts, or company culture moments
Many Filipino jobseekers value culture fit, growth opportunities, and work-life balance. Use your page to show what makes your company a great place to work.
Craft Better Job Posts
When posting a job, skip the corporate jargon. Instead, write job descriptions that speak directly to your audience:
- Highlight the impact of the role (“You’ll help grow a brand that reaches millions of Filipinos”)
- Be upfront about location, flexibility (WFH/hybrid), and salary range if possible
- Include what makes your company unique—benefits, team culture, career growth
Also, make use of relevant hashtags like #HiringPhilippines, #RemoteJobsPH, or industry-specific tags to boost visibility.
Build Your Personal Brand as a Recruiter
In the Philippines, relationships matter. When you consistently show up as a helpful and knowledgeable recruiter on LinkedIn, candidates are more likely to trust and respond to you.
Try this:
- Share hiring tips or workplace insights
- Highlight success stories (e.g., how a candidate grew after joining your team)
- React and comment on others’ posts to stay visible
Use Advanced Search to Find Talent
Instead of waiting for applicants, go find them. LinkedIn’s search tools let you filter by location (e.g., Metro Manila, Calabarzon, Davao), industry, years of experience, and even skills.
Example: Looking for a software developer in the Philippines with React and Node.js skills? You can filter for exactly that.
This is especially useful for hard-to-fill roles or when hiring in competitive industries like tech, healthcare, or finance.
Send Thoughtful InMails
Filipino professionals appreciate personal and respectful communication. So instead of sending a generic message, make your InMail stand out:
- Address them by name
- Mention something about their profile (e.g., their experience or recent post)
- Be clear about the opportunity, but don’t come across as too pushy
Here’s a simple example:
“Hi Ana, I came across your profile and was really impressed with your background in digital marketing. We’re currently hiring for a similar role in Quezon City and I think you’d be a great fit. Would you be open to a quick chat?”
Tap into LinkedIn Talent Insights (If Available)
For larger companies or those with LinkedIn Recruiter access, Talent Insights can help you understand:
- Where talent is concentrated (e.g., most experienced data analysts are in Metro Manila or Cebu)
- What competitors are hiring for
- Current demand and supply for specific roles
This helps you shape your recruitment strategy based on data, not guesswork.
Final Thoughts
Recruiting on LinkedIn in the Philippines isn’t just about filling positions—it’s about building relationships and representing your company in the best light. As more Filipinos turn to LinkedIn for career opportunities, now’s the time to level up your strategy.
Whether you’re hiring locally or across multiple islands, being intentional and authentic goes a long way.
Want to make your entire hiring and onboarding process smoother? HRMLabs offers HR solutions that can help you manage recruitment, onboarding, payroll, and employee records—all in one place. Perfect for growing teams in the Philippines and beyond.